Blog and podcast. The two most consumed content types.
If it’s hard to decide where to put your resources, this article will help you.
Before we start:
There are 1.9 billion websites and more than 600 million blogs worldwide. As we write this, the number of blog posts created today is 8,454,780.
In 2024, there are 4.36 million podcasts worldwide. It is also estimated that 546.7 million people are listeners.
Both are powerful content marketing tools and are great for connecting with your target audience. They are unique for achieving goals such as finding potential customers and increasing brand awareness.
But which one is better? What's the way to know that?
It's not a difficult question to answer.
Firstly, we will follow this way to create awareness for you:
Firstly, you will learn the difference between a blog and a podcast.
In the second step, we will talk about the pros and cons of blogs and podcasts.
Finally, we will answer the following to bring you to awareness: Audience, costs, skills, time, strategy, and accessibility.
You don't have to swim in both seas to be successful. The answer is yes or no. One is better for you and we will help you find it.
Let's get started!
What is the difference between a podcast and a blog?
Before we get into the decision-making process, let's understand what differentiates blogs and podcasts.
Blogs are primarily written or visual content shared through a website or special pages. They serve as a source for detailed articles, guides, and multimedia elements that engage readers through text and images.
They can be professional or friendly. They are optimized with SEO and aim to rank high on search engines. Depending on the type of content, they may need to be optimized regularly.
Podcasts are audio content that listeners can listen to online or download for offline use. Platforms such as Spotify, Podbean, and SoundCloud host podcasts, making them accessible to an audience on the move.
They have been among the most consumed types of content for several years, rivaling blog posts. See also: In 2024 alone, podcast listening increased by 7.85 percent.
While blogs engage readers through the written word and multimedia, podcasts create a more intimate connection by utilizing tone, voice, and conversational style. Each medium appeals to different consumption habits and preferences.
Blog vs podcast: pros and cons
To make an informed decision, it is crucial to weigh the benefits and limitations of each format.
Blogs
Pros:
Flexibility to write anytime, anywhere without the need for specialized equipment.
Increases website visibility through SEO and keyword optimization.
Allows the use of engaging multimedia such as images, videos, and graphics.
Content is always up-to-date, attracting new audiences long after it has been published.
People are still reading blogs in 2025.
Cons:
Producing high-quality posts requires research, writing, and editing skills.
It can be difficult to stand out due to the saturated blogosphere.
Some audiences prefer audio or visual content over written text.
Blogs may not resonate with people who consume content on the go.
Podcasts
Pros:
Creates a personal connection with your audience through audio.
Perfect for multitasking audiences - think commuting or working out.
Ideal for long-form content such as interviews and in-depth discussions.
Capitalises on a growing trend as podcast popularity continues to rise.
Cons:
Initial setup can be costly due to equipment and software needs.
Requires ongoing effort to record, edit, and promote episodes.
Audio content is less searchable than written formats.
Limited appeal to audiences that prefer visual or written content.
How to choose the best option for your business
Making the right choice involves evaluating several critical factors:
1. Empathise with your audience
The preferences and habits of your target audience should be at the center of your decision. Empathize with them and understand what they want.
For example, you already have a blog. Talk to the readers, what do they say to a podcast recording?
If their age and interests lead them to listen to podcasts, that's a clue.
Take into account:
Age and demographic characteristics
Interests and hobbies
Preferred content consumption styles
For example, young audiences or frequent commuters may turn to podcasts, while research professionals may prefer blogs.
Especially the interest of Generation Z in podcasts is increasing day by day.
According to Statista data:
In 2022, a study on podcast consumption in the United States revealed that 59% of millennials have listened to a podcast in the last month.
In 2022, 63% of Generation Z said they listened to a podcast in the last month. So the winner of the podcast is Generation Z.
Collecting data shouldn't be that hard. Find out the age range of your community and find out if they are open to podcasts. It's not unreasonable to produce podcasts for Generations Z and Y.
Analyze your data: Use tools like Google Analytics or social media analytics to identify trends.
Study your competitors: Observe their engagement strategies and see what resonates with their audience.
2. Evaluate costs
Here are the varying costs of blogs and podcasts:
When you go with blogs, you usually incur minimal costs, such as hosting and domain fees. You also need to find a good blogger and pay them regularly.
The average total annual cost for a blog:
For basic blog: 50-150 USD (Shared hosting + domain)
For a more professional blog: 150-500+ USD
Blog post rates: 0.2€ - 0.5€ per word depending on author experience and article type
When you choose podcasts, you invest in equipment, editing software, and hosting services. You may need to pay for editing software subscriptions or a freelancer responsible for editing the recording.
Factor in both upfront costs and ongoing expenses to make sure your choice fits within your budget. Not only that but also consider how ready you will be for when your blog or podcast grows and the possible equipment upgrade requirements.
3. Assess your skills
Be honest about your strengths and limitations:
Do you have the writing skills and creativity to produce consistently better blog posts?
Are you comfortable speaking and confident in producing engaging audio content?
Even if you're not good at blogging, know that there are strong writers who can do it. Sometimes just ask yourself if you can manage the process.
If learning new skills or outsourcing is an option, weigh the effort against the potential return. Work with professionals and get full value for effort.
4. Time
Both formats require constant effort, but the time requirements are different.
Blogs require research, writing, SEO optimization, and regular updates. This means an additional expenditure of time and costs.
Podcasts involve not only recording but also editing, scripting, and marketing episodes. This means additional waiting times.
Assess whether your program can meet the demands of your chosen format.
5. Align with your goals and content strategy
Each format stands out in different areas:
Blogs: Ideal for SEO-rich content, step-by-step guides, or in-depth analyses. Analyse and decide which type of content to publish. Instead of constantly sailing to other waters, move in a fixed-line. Have a clear strategy and path.
Podcasts: Perfect for showcasing personality, storytelling, or interviews. Be aware of what you are offering the user: Are they here to listen to your story or are they here to have fun, laugh, get life advice, and increase their personal development?
Weigh these and choose the format that best suits your needs and is in line with your brand identity.
6. Accessibility and access
Let's talk about how easily your audience can access your content and how effectively your content reaches them.
How easy is it for your audience to access your content?
If your audience loves reading, blogs are the clear winner. Accessible on any device—phone, tablet, or laptop—blogs can be read anytime, anywhere. They’re also perfect for hearing-impaired users, are highly shareable, and are easy to bookmark for later.
For multitaskers, podcasts shine. Your audience can listen while commuting, working out, or cooking. However, since podcasts rely on platforms like Spotify or Apple Podcasts, they may be less convenient for those unfamiliar with these apps or who prefer reading.
Now, let's talk about discoverability. Blogs have the upper hand here. Why? Because search engines love text. When you use the right keywords, your blog is easier to find. Podcasts? Not so much. Unless you include detailed program notes or transcripts, your episodes may not show up in search results.
Here's a tip: If you prefer podcasts, create transcripts or detailed notes for each episode. This way, you make the content searchable and more inclusive.
Think about how your audience consumes content. Are they readers or listeners? Do they need something they can skim, or are they content to press play? The answers will help you decide what is right for them and for you.
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The decision between a blog and a podcast ultimately depends on your unique business goals, audience preferences, and available resources. Both formats have the potential to deliver powerful results when used strategically.
Whether you're a storyteller at heart or a data-driven writer, your goal should be to create engaging content that resonates with your audience and strengthens your brand presence.
So take the time to evaluate your options, play to your strengths, and choose the format that best fits your vision.
Need help launching your blog? Let us guide you to create engaging and high-performing content that delivers results.